Image by Studio A
Andrea Kleinloog and Megan Hesse, co-owners of Anatomy Design and HK Studio, were appointed as Creative Directors of Design Joburg and took the show to new heights. This dynamic design duo’s role spearheaded the creation of the show’s unique proposition. Employing their unprecedented experience, Andrea and Megan steered this wholly collaborative and integrated approach to craft a show that was the vanguard of design in South Africa.
“Our approach combined interesting and resourceful exhibits, cutting-edge technology and the best craftsmanship. We created a refreshing show where visitors, the public and industry alike, found inspiration, suppliers and solutions all in one space,” says Andrea Kleinloog, adding “We wanted to break the mould of a traditional expo and create a live Pinterest board, which we certainly did.”