Free thought and timeless design in this 'Sample Library'

12 April 2017

We're thrilled to have leading Joburg-based architect Joe van Rooyen of JVR Architects and Interiors creating one of the feature stands within the Collaborative Roomset section of the show.

The 'Sample Library' will be curated by architect Joe, in collaboration with interior designer Julia Day of Generation.

The ethos of the concept is to communicate design inspired by age-old crafting… of both ideas and the actual product.

A space where thoughts can flow freely, this considered and timeless exhibit will encompass the quintessential elements of handmade beauty and bespoke concepts.

Joe and his team specialise in high-end residential architectural design with an aesthetic that is ageless, personalised and elegant. JVR has created some of South Africa’s most beautiful and stylish homes.

Joe strives for design excellence, which is evident in his execution of this Sample Library feature, particularly the beautiful detailing of the custom-made floor, the unusual form of the stand, the spatial planning and layout, and of course the carefully chosen finishes.

Working with Joe on this concept is Julia Day, a respected interior designer and owner of Hyde Park design store Generation. Julia’s reputation for bespoke interior solutions is a familiar one and her passion for collaborating with clients to create spaces that are authentic with a high global standard goes back some 27 years.

The Generation store carries international brands De Padova, Lampe Gras and Seletti, who all enjoy histories based in crafted luxury dating back as far as 1921.

This stand will reflect Joe and Julia’s creative process. A journey that starts with taking inspiration from natural mediums such as wood, steel, leather and clay. They will explore the physical relationship that exists between raw material and the creator.

This naturalistic approach leads to unexpected outcomes that feel less manipulated. For example, the luxurious results of the natural patina of leather fixed to the raw stainless steel frame on the featured LLO4 chaise by designer Maarten Van Severen for De Padova, the architects displayed scale models handcrafted from exotic timber, the chisels and coach building tools used in the early 1900s by the flooring and furniture makers, nothing has been left to chance. Joe and Julia have woven together what can only be described as an ingenious space interlocked with sensitivity and longevity.

To create this crafted concept they’ve collaborated with South African brands Forest Flooring, Rubio Monocoat and Make Furniture and international brands De Padova and Lampe Gras lighting. It was important for them to work with brands whose history and design ethic mirrored their own design principles.

The talent of Forest Flooring’s William Combrinck will be displayed in the curved solid vintage oak herringbone wall and floor that will set the stage for this unique space. Sourced from Powes Castle in Wales this 150-year-old timber, discovered in its raw state, will be hued by hand and bent through traditional ply bending techniques by the Forest Flooring team of craftspeople.

The floor will be brushed to give it a textured look and finished in Rubio Monocoat. William, a master pattern maker with more than 30 years’ experience, will create this hand-sculptured solution demonstrating what he’s best known for in the industry… the ultimate in bespoke flooring.

The centrepiece of the stand is a cabinet of curiosities designed by Marcus Pieterse of Make Furniture. A well-known South African product designer, his attention to detail, quality and use of honest materials sets his work apart.

Marcus’s inspiration for the architect’s cabinet stems from his use of furniture to tell a story. A beautifully designed piece that displays the history behind the architect’s journey in his Sample Library. The piece is designed to encompass storage space for books, memories and found objects. Produced by Make Furniture’s traditionally trained cabinet makers, whose craft is passed down from generation to generation.

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