Fired Earth...adding original colour to the show
While they may be a relatively new brand to the South African paint scene, Fired Earth is fast becoming a household name for its affordability and premium quality. By collaborating with industry leaders, this young paint brand has created a top drawer product that showcases its innovation and versatility.
In line with the collaborative spirit of this brand, as well as that of Design Joburg, Fired Earth has teamed up with the show’s star cast of CoLab designers and architects in a bid to create the ultimate range of paint colours.
Each designer has partnered with the Fired Earth team to channel their particular brand of magic into a new paint colour that reflects their unique identity. Representative of the personal and passionate creative journey of the designers; the colours will be unveiled at each CoLab roomsets within the show, with each paint tin capturing its creator’s signature.
Consumers eager to get their hands on these new paints will be have the opportunity to purchase their chosen colours in thoughtfully designed and convenient 2,5 liter tins from the show’s Fired Earth retail stand. The range will also be available at selected Builders Warehouse and Builders Express stores in South Africa (plus you can purchase these paints online).
Fired Earth also endeavored to support the show’s emerging designers. Having carefully considered the motivated submissions from these designers, newcomers Jadene Naidoo and Praveen Dinna from Spaces by Jape, were selected and given the opportunity to create their signature colour Jape Grey, that will be showcased at Design Joburg.
Come and get colour inspiration for your home from 25 to 27 May 2018 at the Sandton Convention Centre.